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Product Lifecycle Management

Increase your ability to innovate and accelerate the New Product Development & Introduction process through an integrated product data management system.

As markets become increasingly competitive and globalized, the ability to innovate is the only lasting source of differentiation. The creation, assessment, selection and fast conversion of new product ideas into marketable, successful products will become, even more than it already is today, the core entrepreneurial challenge facing organizations.

In addition to implementing efficient processes and the right team, IT is increasingly the focus of optimization initiatives in this area. In this context, IT systems must provide optimal support for relevant processes, offer the flexibility to adapt to changing requirements and at the same time be integrated into existing ERP and supporting systems.

SAP's Innovation and product data management architecture for the process industry